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At Frapple Interactive Inc. we believe the future well being of magazine and newspaper publishing has been grossly overstated!
It's no secret publishers are under increasing threat from the Internet:
Search, online advertising, auction, and e-commerce sites are pulling readers away from circulation bases and eroding advertising strength, challenging the relevancy of print in the new era of instant news, transactions, and communications.
Just as other media have evolved in response to changing technology, newspapers can re-invent themselves to meet this challenge, using the advantages of their newspaper’s parallel print and online presence to dramatically increase the advertising sales response of print, offering advertisers a synergy they cannot buy in online advertising alone.
The key to successfully competing with online media is for newspaper publishers to utilize the power of print in new ways, to create new hybrid print and online features that solve advertiser needs and enhance the reader experience, transforming newspaper print and online capabilities into a new, combined media form that is superior to those offered by Internet-only companies.
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A mouse click from newsprint hasn't quite yet been perfected. Keyword linking
is the best alternative ... keywords that appear in your publications are typed
at YOUR website ... intuitively simple! Keywords can link to online updates,
additional pictures, backgrounders or related items.
The Susan Boyle videos have attracted over 70 million views ... how many were
launched from your website? Get your site ready for the next big one ... it will
happen, a couple lines of code and you are keyword enabled.
A keyword link convergence strategy will engage readers while
increasing off-line and on-line profitability!
Enable your newspaper or magazine as a true internet portal
| |  | | Readers don't enjoy searching your website or any other?
Adding keyword linking to your newspaper or magazine homepage is very easy, only a
couple lines of code .... and brand the link system anything you like.
STARLiNK SUNLiNK or POSTLink are some examples.
To get readers to "Think Link" we have a few interesting contest ideas ... ask us about a "Digital Scavenger Hunt" or "The Amazing Digital Race." Eyeballs are the currency of the net, with keyword linking we guarantee increased traffic to your website ... increasing the monetization of your digital assets while enhancing the reader experience!
Applications:
Sporting events: Your photographers take 50 pictures at an event and only one makes print. Why not direct link to the other 49? We think you could also sell some advertising around the pictures.
Background stories: You have been covering a huge trial ... create a landing page with links to previous and related stories.
Socialite events: Again a few pictures make it to print, link to the others and watch your hit counter explode!
With functionality on the landing pages such as: email to a friend, printer-friendly display or even pages created specifically for handheld devices, eyeballs on your website can't help but increase.
Keyword-powered publications make it simple to engage your readers digitally.
Encourage display advertisers to keyword-enable ads ... link directly to information relative to the actual product or service being promoted. | 
Register your publication today for the best prefixes with the shortest codes. "MN" is the Miami News, the Memphis news and a host of others.
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